For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
For more information please see this explanation of how Alexa determines the number of sites linking in.
The scoring that appears on this site is determined by the site operator in its sole discretion, and should NOT be relied upon for accuracy purposes.
If he asks then I tell him, “you let me know when we’re exclusive and I’ll take it down”.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Not all websites implement our on-site analytics and publish the results.
The more traffic a site gets, the more data we have to calculate estimated metrics.